Stop losing sales to invalid email addresses. Discover how real-time email validation transforms your checkout process and recovers millions in lost revenue.
Trusted by leading e-commerce brands
Every second, thousands of potential sales are lost due to invalid email addresses. Here's what the data reveals about the impact on e-commerce businesses.
Average across e-commerce stores
Global cart abandonment impact
With email validation
When no confirmation received
Email marketing effectiveness
Caused by invalid emails
Every e-commerce manager knows the pain of watching shopping carts get abandoned. But what if we told you that up to 25% of these abandonments are caused by something you can fix in minutes: invalid email addresses?
When customers enter invalid email addresses during checkout, they don't receive order confirmations, shipping updates, or receipts. This breakdown in communication doesn't just cost you the initial saleβit destroys customer trust and eliminates future purchases.
The moment a customer completes checkout, your relationship with them depends entirely on email communication. Here's what happens when that breaks down:
67% of customers expect an order confirmation within 5 minutes. When it doesn't arrive, 43% immediatelyζη the purchase went through, leading to repeat orders or chargebacks.
Without shipping notifications, customer support tickets increase by 300%. Customers flood your support team asking "Where's my order?"βcosting you $5-15 per ticket.
28% of customers who don't receive receipts initiate chargebacks, costing you $20-50 per dispute plus potential account suspension.
Customers with poor first-time experiences are 40% less likely to return. One bad email experience can cost you thousands in lifetime value.
Premium fashion retailer β’ $50M annual revenue
Real-time email validation uses multiple verification layers to catch every type of email error before it becomes a lost sale. Here's how it works:
Instantly catches typos like "gnail.com" β "gmail.com", missing @ symbols, and formatting errors. Prevents 85% of common user entry mistakes.
user@gnail.com β Did you mean user@gmail.com?Checks DNS records and MX records to ensure the email domain exists and can receive emails. Catches fake domains and discontinued services.
@nonexistentdomain.com β Invalid domainPings the mail server to confirm the specific mailbox exists without sending an email. Prevents delivery to non-existent accounts.
nonexistenuser@gmail.com β Mailbox doesn't existIdentifies temporary email services used by fraudsters and price-comparison shoppers who never intend to complete purchases.
user@10minutemail.com β Disposable email detectedAnalyzes patterns and assigns risk scores to identify potentially fraudulent or low-quality addresses that indicate high abandonment probability.
Risk Score: 85/100 β High fraud likelihoodImplementing email validation is surprisingly simple. Most integrations take less than 30 minutes and require minimal technical knowledge.
<!-- Add to checkout.liquid -->
<script>
document.addEventListener('DOMContentLoaded', function() {
const emailInput = document.querySelector('#checkout_email');
emailInput.addEventListener('blur', async function() {
const response = await fetch(
'https://api.email-check.app/v1-get-email-details?' +
new URLSearchParams({
email: this.value,
verifyMx: true,
verifySmtp: true
}),
{
headers: {
'accept': 'application/json',
'x-api-key': 'YOUR_API_KEY'
}
}
);
const result = await response.json();
if (!result.validFormat || !result.validSmtp) {
this.setCustomValidity('Please enter a valid email address');
this.reportValidity();
}
});
});
</script>// Add to functions.php
add_action('woocommerce_checkout_process', 'validate_checkout_email');
function validate_checkout_email() {
$email = $_POST['billing_email'];
$response = wp_remote_get(
'https://api.email-check.app/v1-get-email-details?' .
http_build_query([
'email' => $email,
'verifyMx' => 'true',
'verifySmtp' => 'true'
]),
[
'headers' => [
'accept' => 'application/json',
'x-api-key' => 'YOUR_API_KEY'
]
]
);
if (!is_wp_error($response)) {
$result = json_decode(wp_remote_retrieve_body($response));
if (!$result->validFormat || !$result->validSmtp) {
wc_add_notice('Please enter a valid email address', 'error');
}
}
}// Add to your custom validation module
public function validateEmail(Varien_Event_Observer $observer)
{
$email = $observer->getEvent()->getData('email');
$client = new Zend_Http_Client();
$client->setUri('https://api.email-check.app/v1-get-email-details');
$client->setParameterGet(array(
'email' => $email,
'verifyMx' => 'true',
'verifySmtp' => 'true'
));
$client->setHeaders(array(
'accept' => 'application/json',
'x-api-key' => 'YOUR_API_KEY'
));
$response = $client->request();
$result = json_decode($response->getBody());
if (!$result->validFormat || !$result->validSmtp) {
throw new Exception('Please enter a valid email address');
}
}Email validation delivers exceptional ROI by preventing lost sales and reducing operational costs. Here's how to calculate your potential return:
Monthly Revenue Γ Cart Abandonment Rate Γ Invalid Email Rate = Monthly Loss
Example: $100,000 Γ 70% Γ 20% = $14,000 monthly loss
Monthly Loss Γ Recovery Rate (25%) = Monthly Recovery
Example: $14,000 Γ 25% = $3,500 monthly recovery
(Annual Recovery - Email Validation Cost) / Email Validation Cost Γ 100 = ROI %
Example: ($42,000 - $299) / $299 Γ 100 = 13,947% ROI
Validate emails as users type or when they leave the email field. Don't wait until form submission to catch errors. This reduces friction and prevents abandonment at the validation stage.
Show specific, helpful error messages. Instead of "Invalid email," suggest corrections like "Did you mean user@gmail.com?"
Don't just validate checkout emails. Apply validation to newsletter signups, account creation, wishlist emails, and customer support forms.
Track validation success rates, error types, and abandonment patterns. Use this data to continuously optimize your checkout process.
As e-commerce evolves, email validation is becoming just the first step in comprehensive customer communication optimization. Here's what's coming:
Future systems will validate emails, phone numbers, and social media handles across all customer touchpoints, ensuring seamless communication regardless of channel.
Machine learning models will predict email validity based on user behavior patterns, preventing invalid entries before they're even typed.
Advanced algorithms will assess purchase risk in real-time, flagging suspicious email patterns that indicate potential fraud or high abandonment probability.
Automated compliance with regional email regulations (GDPR, CCPA, etc.) will ensure global e-commerce operations remain legally compliant.
Every feature is specifically designed to tackle the root causes of cart abandonment and recover lost revenue for your e-commerce store.
Validate emails instantly as customers type, preventing errors before submission.
5-layer validation system catches syntax errors, domain issues, and mailbox problems.
Block temporary email services used by fraudsters and comparison shoppers.
Smart suggestions automatically fix common email typos like "gnail.com" β "gmail.com".
Advanced algorithms assess email quality and fraud risk in real-time.
Seamless integration with Shopify, WooCommerce, Magento, and all major platforms.
Works with all major e-commerce platforms and checkout systems
Average improvement across all clients
Successfully delivered confirmations
Increase in email campaign effectiveness
Fewer "Where's my order?" inquiries
Join thousands of e-commerce stores who are already recovering millions in lost revenue through real-time email validation. Start seeing results in minutes, not months.
Validate emails in under 50ms with zero impact on checkout speed
Industry-leading validation accuracy with comprehensive verification
SOC 2 compliant with 24/7 monitoring and DDoS protection
Every minute you wait, you're losing potential customers to invalid email addresses. The average store loses $14,000+ monthly to preventable cart abandonment.